Fashion label Maxime has officially unveiled the fourth installment of its 'Edition' collection called 'Edition 4 – THE ESCAPE.' The new capsule was first teased at Pitti Uomo’s SS23 Sustainability Style show and has since had fans of the brand eagerly awaiting an official release.
The capsule draws inspiration from the English countryside and relies heavily on the use of boxy tailoring and relaxed fit cuts. Notable styles include cropped bowling shirts, which feature knitwear detailing and a flowy fit, and the trench coat-like blazer, which comes with utility pockets and debossed details.
Fittingly, the campaign for Maxime’s 'Edition 4 – THE ESCAPE' was photographed at the Drift End farmhouse in Suffolk, England, which serves to capture the rural themes of the capsule.
Countryside-Inspired Fashion
Maxime's 'Edition 4 – THE ESCAPE' Capsule Evokes Rural England
Trend Themes
1. Rural-inspired Capsules - There is an opportunity for fashion brands to create capsules inspired by the countryside and rural living.
2. Relaxed Tailoring - Brands can explore the opportunity of using boxy tailoring and relaxed fit cuts in their clothing lines.
3. Campaign Locations - Using location campaigns could help fashion brands to promote the theme of their collections.
Industry Implications
1. Fashion - Fashion brands can create rural and countryside inspired capsules to add to their product lines.
2. Photography - Photographers can explore rural and countryside locations as a trend to promote fashion brands and their themes.
3. Hospitality - The trend in countryside and rural inspired fashion could be utilized by hotels and resorts to attract guests and offer a unique experience.