This incredibly unique and creative campaign for Fiat Panda utilizes completely edible paper as the ad medium.
In order to generate buzz and interest in the car deal, the unusual ad comes packaged with a magazine and reads, “100% edible paper. Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.â€
I love it! It's asking you to eat the ad because the deal is so good, you do not want someone else to read the advertisement; it is utterly brilliant and witty.
The wonderful campaign was created by Leo Burnett ad agency in Milan, Italy with creative directors Sergio Rodriguez & Enrico Dorizza, art director Francesco Epifani, copywriter Nicoletta Zanterino, and photographer Neri Oddo.
Edible Ads
Fiat Encourages Eating Ads Before Others See Them
Trend Themes
1. Edible Advertising - The use of edible materials in advertisements presents disruptive innovation opportunities in consumer engagement and creativity.
2. Interactive Marketing - Implementing interactive elements in advertising campaigns can revolutionize customer experiences and drive greater brand engagement.
3. Creative Packaging - Incorporating unique and unconventional packaging ideas can capture consumer attention and create memorable brand interactions.
Industry Implications
1. Automotive - The automotive industry can explore edible ads to promote new car models and generate excitement among potential customers.
2. Advertising - Incorporating edible materials into advertisements can attract attention, create a lasting impression, and improve brand recall.
3. Food & Beverage - The food and beverage industry has the potential to adopt edible ads as a creative marketing strategy to promote new products and drive sales.