Furniture manufacturers such as Bretz are shooting faux fashion editorials to sell sofas. The companies realize the marketing advantages of creating dynamic and vibrant ads with sexy models, rather than the traditional static photograph of a nice couch in a tidy room. You can even recognize a few very familiar fashion poses in some of these photos.
The ultra-hip Bretz is a German furniture manufacture that sells high-quality handmade contemporary pieces. Collections have names like Don Corleone, Cloud 7, Chill, Monster, and Eve’s Island.
The super-stylish website is bursting with hot images available to download in mega size as well as this video titled ‘I Love My Bretz Chair.’ It’s obvious she really does--4-1/2 minutes of one girl posing with the same white leather chair.
Edgy Furniture Editorials
Bretz High Fashion-Like Ads to Sell Sofas
Trend Themes
1. Fashion-inspired Furniture Marketing - Furniture manufacturers are adopting fashion editorial-style advertisements to market their products, embracing dynamic and vibrant visuals with alluring models.
2. Handmade Contemporary Furniture Collections - The trend of handmade contemporary furniture is on the rise, with companies like Bretz offering unique and stylish collections with names like Don Corleone and Cloud 7.
3. Interactive Furniture Showcasing - Furniture brands are incorporating interactive elements, such as videos like 'I Love My Bretz Chair,' to showcase their products and engage customers.
Industry Implications
1. Furniture Manufacturing - The furniture manufacturing industry has opportunities to disrupt traditional marketing approaches and leverage fashion-inspired advertisements to attract customers.
2. Interior Design - In the field of interior design, professionals can explore the use of handmade contemporary furniture collections to create unique and stylish living spaces for their clients.
3. Digital Marketing - The rise of interactive furniture showcasing presents opportunities for digital marketers to create engaging content and leverage video platforms to promote furniture brands.