Rick Owens showcases the EDFU collection designed for the Spring/Summer 2023 season following his recent travels to Egypt. This was a big inspiration behind the capsule, inspired by the movement of the country's cultural aesthetics that stayed in place throughout the years despite the long passing of its creators.
There are extreme aesthetics that transform the capsule, which is true to the designer's often avant-garde work. The wide range of technical apparel includes inverted jackets, shirts, pants with ripstop nylon materials, and the use of Dyneema, which is known to be one of the strongest textiles in the world. There is also the notable food by-product of Amazonian fish skin used and bright palettes of pink, green, and purple.
Exaggerated Spring-Ready Avant-Garde Fashion
Rick Owens Presents the EDFU Collection for SS23
Trend Themes
1. Cultural-inspired Fashion - The use of different cultural aesthetics as inspiration for fashion collections to create unique designs that cater to a specific group of consumers.
2. Technical Apparel - Incorporation of high-performance materials such as ripstop nylon and Dyneema into everyday apparel to provide functionality and durability to consumers.
3. Sustainable Materials - Incorporating eco-friendly materials such as fish skin into fashion designs to promote sustainability and environmental awareness.
Industry Implications
1. Fashion Industry - Incorporation of cultural aesthetics and eco-friendly materials in fashion designs to cater to consumers' unique preferences and provide more sustainable clothing options.
2. Textile Industry - Increased use of high-performance materials like Dyneema and ripstop nylon in everyday apparel can disrupt the market by providing consumers with more durable and long-lasting products.
3. Eco-friendly Industry - Promoting the use of sustainable materials like fish skin in fashion designs can pave the way for new materials and technologies that are better for the environment.