Mondi, the global leader in packaging and paper, recently expanded its portfolio with the launch of a new paper EcoWicketBag for Drylock Technologie's baby diaper ranges. The new debut will help bring sustainability to the global baby hygiene market with paper-based packaging in place of the traditional single-use plastic diaper packaging.
Many considerations went into creating the EcoWicketBag including having a strong shelf-appeal, being durable enough to travel, and protecting the product, all while using renewable resources to reduce the product's CO2 footprint. At the product's end-of-life cycle, the EcoWicketBag can be placed in existing paper stream recycling centers to support a circular economy, and because the product is clearly made of paper, consumers are more likely to properly recycle the packing.
"We work closely with our clients using our customer-centric EcoSolutions approach to create packaging that is fit for purpose – using paper where possible, plastic when useful. With Drylock Technologies it was key to reduce the amount of plastic used, meet our customer’s sustainability targets and protect the products for consumers. By liaising closely and asking the right questions from the outset, we have been able to deliver on all of the above," says Claudio Fedalto, chief operating officer Paper Bags, Mondi.
Paper-Based Diaper Packaging
Mondi Debuted the EcoWicketBag for Sustainable Baby Care
Trend Themes
1. Sustainable Packaging - The trend of sustainable packaging is disrupting traditional single-use plastic packaging and providing opportunities for companies to meet sustainability targets and reduce carbon footprints.
2. Circular Economy - The circular economy trend is disrupting the linear take-make-waste model and creating opportunities for companies to design products with end-of-life considerations, such as recyclability, in mind.
3. Customer-centric Design - The trend of customer-centric design is disrupting the traditional one-size-fits-all approach and creating opportunities for companies to work closely with their clients to create fit-for-purpose packaging that meets sustainability targets.
Industry Implications
1. Packaging Industry - The packaging industry is being disrupted by the trend of sustainable packaging and the shift towards a circular economy, providing opportunities for companies to create innovative packaging solutions that reduce carbon footprints and meet sustainability targets.
2. Baby Hygiene Industry - The baby hygiene industry is being disrupted by the trend of sustainable packaging, providing opportunities for companies to differentiate themselves by offering eco-friendly packaging options that appeal to environmentally-conscious consumers.
3. Recycling Industry - The recycling industry is being disrupted by the trend of the circular economy and the focus on end-of-life considerations, providing opportunities for companies to invest in recycling infrastructure and support the development of a sustainable system for the management of materials.