London's Borough Market launched a new line of ecologically sustainable beers crafted from hops grown in the market and Earl Grey teas from one of its ecological traders, Organic Life. Created in a collaboration between the Borough Market and Daniel Tapper of Beak Brewery and Partizan Brewing, the limited-edition release will produce just 6,000 bottles. The ecologically sustainable beers will be available for sale at Borough Market and at independent traders throughout the UK.
Crafted with Southwark hops grown in the market, the beer also combines five kilograms of loose leaf Earl Grey tea, oats, wheat, barley and rye. In addition to being grown in the market, the hops were also fertilized with a combination of recycled coffee grounds from Borough Market and rainwater harvested from the market's roof.
Ecologically Sustainable Beers
London's Borough Market Serves an Earl Grey Saison
Trend Themes
1. Ecologically Sustainable Beers - Crafting beers with sustainable ingredients and production methods presents an opportunity for disruptive innovation in the beverage industry.
2. Collaborative Brewing - Partnering with local traders and farmers to create unique beer flavors using locally sourced ingredients can drive disruptive innovation in the craft brewing industry.
3. Innovation in Hops Cultivation - Developing new and sustainable methods for cultivating hops, such as using recycled coffee grounds as fertilizer, offers disruptive innovation opportunities in the agricultural sector.
Industry Implications
1. Craft Brewing - Craft breweries can embrace ecologically sustainable practices and collaborate with local suppliers to create innovative and environmentally friendly beer products.
2. Organic Food and Beverage - The organic food and beverage industry can explore partnerships with breweries to incorporate sustainable ingredients like Earl Grey tea and promote environmentally conscious consumption.
3. Agriculture - Innovations in hops cultivation and sustainable farming practices can lead to increased environmental sustainability and productivity in the agricultural industry.