In late April 2022, In Common—a modern brand known for its sustainable underwear and wardrobe staples—launched a brand new eco-friendly t-shirt line. Available for both men and women, the pieces are made with BCI cotton which In Common sources responsibly, naturally breathable modal fabric, and recycled thread. The t-shirts are ultra-soft and boast various features that optimize comfort.
The eco-friendly t-shirt line is comprised of The Better Women’s Crew, The Better Women’s Deep V, The Better Men’s Crew, and The Better Men’s V Neck. All silhouettes are antimicrobial, meaning they are odor-resistant and have moisture-wicking properties. They are available in sizes XS through XXL, In Common also offers each t-shirt in three colorways, with the exception of The Better Women's Crew which is available in two, Black and Storm Blue.
Sustainable Comfort-Focused T-Shirt Designs
In Common Launched an Eco-friendly T-Shirt Line
Trend Themes
1. Eco-friendly Apparel - Opportunity for businesses to create eco-friendly clothing lines using responsibly sourced materials.
2. Sustainable Comfort Wear - Opportunity for businesses to create sustainable and comfortable clothing for everyday use.
3. Antimicrobial Clothing - Opportunity for businesses to create clothing with properties that optimize odor-resistance and moisture-wicking.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate eco-friendly and sustainable materials to create comfortable everyday clothing while also promoting sustainability.
2. Textile Industry - Companies can adopt sustainable processes and responsible sourcing techniques to create textiles that can make eco-friendly clothing more accessible.
3. Sportswear Industry - Sports apparel brands can incorporate antimicrobial properties into athletic clothing, providing an added benefit to those who participate in sports and exercise.