As more of society is becoming environmentally conscious, the realm of fashion is also doing their part to find green alternatives as these eco-friendly jeans can attest to.
Believe it or not, these jeans, which look and feel like the real material, are in fact made from 'wood' or rather from the eucalyptus plant. Making pants out of this material is more environmentally friendly because it avoids using the same process and chemicals that goes into the traditional process of production. Rather then using 42 liters of water and up to 15 dying vats, which contain harmful chemicals, the jeans are made from pulp of the eucalyptus tree. The pulp is then spun to create the appearance of cotton and is given the stone-washed look by using digital printing technology to print the the design onto the textile.
These incredible eco-friendly jeans are provide a splendid green alternative that will hopefully begin to attract big box retailers to follow suit.
Eco-Conscious Timber Apparel
Eco-Friendly Jeans Finds a Sustainable Way to Make Pants
Trend Themes
1. Eco-friendly Apparel - The trend of eco-friendly apparel is disrupting the fashion industry by offering sustainable alternatives to traditional production processes and materials.
2. Wood-based Textiles - The trend of using wood-based textiles, like eucalyptus pulp, in clothing production presents disruptive innovation opportunities for the textile industry to reduce reliance on traditional materials.
3. Digital Printing Technology - The trend of using digital printing technology in textile manufacturing enables sustainable stone-washed looks without the need for harmful chemicals, creating disruptive opportunities in the fashion industry.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the trend of eco-friendly apparel by embracing and promoting sustainable clothing options, attracting environmentally conscious consumers.
2. Textile Manufacturing - The textile manufacturing industry has an opportunity to explore and invest in wood-based textiles as a disruptive innovation that reduces environmental impact and offers new material options.
3. Printing Technology - The printing technology industry can seize the trend of digital printing technology in textile manufacturing, providing innovative solutions for sustainable printing processes and designs.