These ads for 'ecofill' ink cartridges by Ogilvy Colombia are a reminder of just how important a color can be.
In a series of hilarious images, the ads demonstrate how running out of a particular color can cause a sticky situation. In one scenario, a group of mobsters run out of black, exposing the wires that several members of the gang are wearing. In the magenta ad, bridesmaids lose their pink dresses while fighting over a bouquet. The ads make the viewer laugh, and also think of the familiar stress of running out of printer ink at a crucial moment.
These ecofill ads succeed in narrating a story, telling a joke, and emphasizing the importance of a particular product, all with minimal use of words. The reliance on the visual gag is what makes the ad so effective.
Hilarious Ink Cartridge Ads
These ecofill Ads Illustrate the Importance of Printer Cartridges
Trend Themes
1. Visual Storytelling - Opportunity for brands to create impactful advertisements that tell a story through visual gags.
2. Humorous Advertising - Opportunity for brands to use humor to engage and connect with their audience.
3. Product Importance Awareness - Opportunity for brands to highlight the significance and value of their product in a relatable and entertaining way.
Industry Implications
1. Advertising and Marketing - Opportunity for agencies to create innovative and captivating campaigns that effectively communicate a brand's message.
2. Printing and Ink Cartridge Manufacturing - Opportunity for ink cartridge manufacturers to differentiate their product by showcasing its importance and benefits.
3. Entertainment and Media - Opportunity for media platforms to partner with brands and feature engaging and humorous advertisements to entertain their audience.