Panasonic Automotive—a global expert in infotainment solutions and connectivity—debuted at CES last year, a fully connected SPYDR eCockpit that is claimed to be next-generation. The system made use of the company's proprietary SkipGen 3.0 in-vehicle infotainment system, as well as Google's Android Automotive OS.
At CES 2021, the SPYDR platform was enhanced with a new augmented reality head-up display. In combination with artificial intelligence, the tech can render near-field and far-field content, displaying speed and pedestrian detection. In addition, the AR HUD relies on eye-tracking technology "to project information at a driver's level of sight." The tech behaves in similar ways as a GPS display.
During a press event on Monday, Scott Kirchner—the president of Panasonic Automotive—shared that the company is working toward realizing a vision that "makes the cabin of a vehicle like a second home."
Next-Generation Connected eCockpits
Panasonic Automotive's Concept Uses SkipGen 3.0 Tech and More
Trend Themes
1. Connected Ecockpits with AR HUD - The integration of augmented reality into connected eCockpits presents an opportunity for companies to enhance the driving experience by providing personalized information to the driver's line of sight.
2. Skipgen 3.0 In-vehicle Infotainment System - Developing innovative and intuitive in-vehicle infotainment systems can disrupt the automotive industry by enhancing the digital experience for passengers and drivers alike.
3. AI-powered Near-field and Far-field Display - Combining AI with advanced display technology can create disruptive opportunities for companies seeking to improve safety and situational awareness in connected eCockpits.
Industry Implications
1. Automotive Industry - Enhancing the driving experience through the use of innovative and connected eCockpit technology is a disruptive opportunity for automakers and their suppliers.
2. Consumer Electronics Industry - Developing advanced displays and user interfaces, such as those found in connected eCockpits, is a disruptive opportunity for consumer electronics companies seeking to expand their market share into the automotive industry.
3. Information Technology Industry - The integration of AI-powered systems into connected eCockpits presents disruptive opportunities for information technology companies looking to provide advanced software and services to automotive manufacturers and suppliers.