Vans has announced a new line of sustainable apparel, named the 'Eco Positivity Collection'. The collection includes footwear and apparel such as a pair of shorts and a "shacket," a cross between a jacket and a shirt. The items in this collection incorporate organic, recycled, and sustainable materials such as organic cotton, hemp, and biobased foam. The brand is passionate about creating a more sustainable model that ensures future generations will be able to experience the world in a great way.
The 'Circle Vee' footwear in this collection has a low collar, making it perfect for the spring and summer seasons. The toe vamp on the shoes, when placed together, read the phrase "Shine your light on the world," to encourage self-expression and positive action, falling in line with Vans' 'Off the Wall' slogan. The shacket also has encouraging environmentally-friendly phrases, such as "It's only natural to care for the earth" or "Make a difference, be the change."
Earth-Themed Fashion Collections
Vans Debuted the Sustainable 'Eco Positivity Collection'
Trend Themes
1. Sustainable Fashion - Vans' Eco Positivity Collection demonstrates the trend for more sustainable and eco-friendly fashion.
2. Organic Materials - The collection's use of organic cotton, hemp, and biobased foam signals a trend towards using natural and eco-friendly materials.
3. Positive Messaging - The inspiring and uplifting messages on the shoes and shacket of the Eco Positivity Collection reflect the trend for fashion that promotes positivity and social impact.
Industry Implications
1. Fashion Retail - Retailers in the fashion industry can take advantage of the growing demand for more sustainable and eco-friendly fashion by offering collections made with organic materials.
2. Footwear Manufacturing - Manufacturers in the footwear industry can explore using biobased foam and other eco-friendly materials in their production processes to keep up with the trend towards sustainable fashion.
3. Apparel Manufacturing - Apparel manufacturers can capitalize on the trend towards eco-friendly fashion by incorporating organic cotton, hemp, and other sustainable materials in their designs, as seen in Vans' Eco Positivity Collection.