Old, broken skateboards destined for the landfill are now being repurposed into jewelry by a husband and wife eco artisan team. They collect unwanted skateboards, looking out for colorful multiple ones or those with great deck designs. The jewelry they make includes earrings, pendants, rings, cuff links, and bangles. Every piece is unique, right down to the last scuff mark and is finished with a nontoxic protective coating.
The Nova Scotia-based 2ReVert is committed to their environmentally friendly business. The 'revert' part of their business name refers to repurposing and recycling. 'Vert' is also French for green. Revert and vert are also skateboarding moves.
Eco Jewelry Made from Skateboards
2ReVert
Trend Themes
1. Upcycled Jewelry - Repurposing broken skateboards into unique jewelry pieces presents an opportunity for businesses to tap into the growing demand for sustainable fashion.
2. Eco-artisan Crafts - The trend of eco-artisans creating handmade jewelry using repurposed materials allows for the creation of one-of-a-kind pieces that resonate with consumers seeking sustainable and unique fashion options.
3. Nontoxic Coatings - Developing and using non-toxic protective coatings for jewelry made from repurposed materials aligns with the increasing consumer demand for eco-friendly and safe products.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can explore the potential of upcycled jewelry made from repurposed skateboards to meet the growing demand for sustainable and unique fashion statements.
2. Handcrafted Goods - The handcrafted goods industry can capitalize on the trend of eco-artisan crafts, offering consumers an opportunity to purchase unique and sustainable jewelry made with repurposed materials.
3. Eco-friendly Coatings - The eco-friendly coatings industry can supply nontoxic protective coatings for jewelry made from repurposed materials, catering to the rising demand for environmentally safe products in the fashion sector.