A line of organic, eco-friendly underwear has been created by architect David Adjaye for PACT, an online apparel retailer that has partnered with Kenyan tree-planting organization Green Belt Movement.
For each pair of eco-friendly underwear sold, PACT and Green Belt Movement will plant 20 trees in Africa. All proceeds of the eco-friendly underwear during Earth Week will go towards the tree-planting goal of 10,000 trees.
Adjaye's eco-friendly underwear design features the special Green Belt print--fig leaves with yellow stems that mimic the shape of the continent of Africa.
Sporty Eco Skivvies
Pact'S Eco-Friendly Underwear Will Result in More Trees
Trend Themes
1. Eco-friendly Apparel - Pact's eco-friendly underwear highlights the growing trend towards sustainable fashion and provides an opportunity for other apparel brands to incorporate eco-friendly materials and practices.
2. Socially Responsible Partnerships - The partnership between Pact and Green Belt Movement showcases the trend of businesses collaborating with social or environmental organizations, opening up opportunities for other brands to align with similar causes.
3. Cause-driven Marketing - Pact's commitment to plant trees for each sale of eco-friendly underwear taps into the trend of cause-driven marketing, allowing businesses to connect with consumers through their shared values.
Industry Implications
1. Apparel - The eco-friendly underwear industry has the potential to disrupt the traditional apparel industry by offering sustainable alternatives and appealing to conscious consumers.
2. Sustainable Manufacturing - Pact's use of organic materials and eco-friendly practices highlights the potential for disruption within the manufacturing industry as more companies strive for sustainability.
3. Environmental Conservation - The collaboration between Pact and Green Belt Movement presents an opportunity for the environmental conservation industry to expand its reach and impact through strategic partnerships with businesses.