Bright Automotive, a startup lead by a veteran of GM’s EV1 program, unveiled their concept eco-conscious hybrid utility van called the "Idea" at the Capitol on April 21st, 2009.
The truck will offer low operating costs for fleet managers and less pollution than current technology.
To meet the 2012-2013 target date, the company is looking to the Department of Energy for a $450 million loan to start production. The company also plans to make this a ‘made in America’ product.
Eco-Delivery
‘The Bright Idea' 100-MPG Fleet Vehicle Hybrid Concept Van
Trend Themes
1. Eco-conscious Vehicles - The development of hybrid utility vans like the 'Idea' presents opportunities for disruptive innovation in the transportation industry.
2. Low-emission Technologies - Advancements in low-pollution technologies offer opportunities for disruption in the automotive industry, particularly for companies specializing in fleet management.
3. Government-backed Loans - The pursuit of a $450 million loan from the Department of Energy can lead to disruptive innovation in the financial and energy sectors.
Industry Implications
1. Automotive - The automotive industry can explore opportunities for disruptive innovation through the development and production of eco-conscious hybrid vehicles.
2. Transportation - The transportation industry has the potential to be disrupted by the introduction of low-emission utility vans that offer cost-effective solutions for fleet managers.
3. Financial Services - The pursuit of government-backed loans for eco-conscious vehicle production presents disruptive innovation opportunities for financial institutions specializing in funding green initiatives.