It's official. BMW is going green after unveiling two new concept cars that will be a part of the company's i series. The first is the electric BMW i3 and the second is the plug-in hybrid BMW i8. Both will be built out of carbon fibre-reinforced plastic "to cancel out practically all of the extra weight added by the batteries," according to BMW.
Not only is the BMW i series light, designed for practical driving and eco-friendly, it may also just change the game in electric cars.
Eco Luxury Auto Lines
The BMW i Brings a New Breed of Electric Cars
Trend Themes
1. Sustainable Automotive Manufacturing - Sustainable and eco-friendly materials, such as carbon fibre-reinforced plastic, are being used to create cars that are lighter, more fuel-efficient, and more environmentally friendly.
2. Electric and Hybrid Vehicle Technology - Electric and plug-in hybrid vehicles are becoming more popular as they offer greater fuel efficiency and reduced CO2 emissions compared to traditional gasoline-powered cars.
3. Luxury Electric Vehicles - Luxury car brands are entering the electric car market with models that offer the latest technology and eco-friendly features while maintaining high-end design.
Industry Implications
1. Automotive Manufacturing - The automotive industry has an opportunity to innovate by adopting more sustainable manufacturing processes and materials for electric and hybrid vehicles.
2. Climate Change and Environmentalism - The push toward sustainable and eco-friendly cars highlights the growing trend among consumers and companies to prioritize environmental concerns and mitigate the impacts of climate change.
3. Luxury Retail - Luxury car brands can capture new customer segments by offering eco-friendly and technologically innovative models with a focus on the high-end market.