This infographic takes a look at the growing popularity of eco clothing from several angles.
First of all, eco clothing isn't attractive to everyone simply because it is good for the environment. Plenty of things are good for the environment, but still aren't popular. This infographic starts with the centers of cool: celebrities. At the 2012 Oscars, six celebrities wore eco clothing including Meryl Streep. Eco clothing has actually grown so much that enthusiasts can find entire fashion shows dedicated to it.
Jigsaw is a company that recycles unused fabrics from warehouses. They search through factories to find unique patterns and fabrics that have been left over from production or forgotten from years ago. Jigsaw takes those fabrics, mixes and matches and creates new eco clothing so they don't go to waste.
Crafty Eco Clothing Infographics
This Chart Explains Eco Fashion and Where it Comes From
Trend Themes
1. Growing Popularity of Eco Clothing - Opportunity for businesses to tap into the increasing demand for sustainable fashion and promote their eco-friendly products.
2. Celebrities Driving the Eco Clothing Trend - Companies can leverage celebrity endorsements and collaborations to enhance brand visibility and attract eco-conscious customers.
3. Innovative Fabric Recycling and Upcycling - Entrepreneurs can explore the potential of fabric recycling and upcycling to create new eco-friendly clothing lines and reduce waste in the fashion industry.
Industry Implications
1. Fashion - Fashion brands have the opportunity to embrace sustainability and incorporate eco-friendly practices into their production processes to meet the growing demand for eco clothing.
2. Textile Recycling - Textile recycling companies can innovate their processes to efficiently collect, sort, and transform unused fabrics into new eco clothing products, catering to the eco-conscious consumer market.
3. Celebrity Brand Collaborations - Companies can explore partnerships with celebrities to co-create eco clothing lines, leveraging their influence to amplify reach and drive consumer demand.