This year’s American Museum of Natural History dance had a new theme: eco-chic. Taking a cue from the institution’s new exhibition titled Climate Change: The Threat to Life and A New Energy Future, many measures were taken to ensure an eco-friendly evening. Organic and sustainable foods, environmentally-friendly products and energy-efficient techniques for production were used. More specifically, they used soy candles, cardboard set pieces and shrubbery that would be later re-used by the museum’s landscapers.
The event, which included a cocktail reception, dinner, dessert and dancing, was sponsored by Christian Dior, Stella McCartney, Judith Ripka and Starworks. The Chairpeople included such famous faces as Milla Jovovich and Tinsley Mortimer and throughout the evening guests placed bids in a silent auction featuring fabulous prizes such as tickets to a Stella McCartney fashion show in Paris October 2009.
Eco-Chic Exhibitions
American Museum of Natural History's Green Dance
Trend Themes
1. Eco-friendly Events - Opportunities in creating and promoting events that abide by eco-friendly standards and practices.
2. Sustainable Products - There will be an increase in demand for products that are environmentally-friendly and sustainable.
3. Green Exhibitions - More museums and exhibitions will adopt eco-friendly practices, materials, and themes.
Industry Implications
1. Event Planning - This trend creates an opportunity for event planners to specialize in creating eco-friendly events.
2. Sustainable Products Manufacturing - As demand for sustainable products increases, this trend presents an opportunity for manufacturers to pivot to sustainable materials and practices.
3. Museums and Exhibitions - Museums and exhibitions can adopt eco-friendly practices, materials, and themes to attract visitors and promote a green message.