Follow this logic. The Rolls-Royce CEO says because the electric Mini Cooper is getting such high interest, he thinks the public will clamor for an electric Rolls-Royce.
He says it makes perfect sense because Rolls-Royce owners just putter around Monaco or Manhattan and don't need high-mileage vehicles. He drove a MINI Cooper and loved it.
According to the Rolls-Royce CEO "We stand for unmatched refinement and you can't get a quieter and less intrusive engine than a well engineered electric motor."
Implications - Society is becoming more conscious about the effects that our actions cause on the natural world. Companies would be wise to take on a firm environmentally friendly stance to remain in good light with consumers.
Electric Luxury Cars
Rolls Royce to Follow in MINI's Footsteps
Trend Themes
1. Electric Luxury Cars - Rolls-Royce plans to build electric luxury cars as a result of the public's high interest in electric vehicles.
2. Environmentally Friendly Vehicles - Businesses should prioritize environmental friendliness to stay relevant and in good graces with consumers.
3. Refinement and Luxury in Electric Cars - Electric vehicles can offer luxury and refinement, making them a viable option for high-end consumers.
Industry Implications
1. Automobile Industry - The automobile industry should invest more in electric vehicles, especially luxury cars.
2. Environmental Industry - The environmental industry will play a critical role in helping businesses reach their green targets.
3. Luxury Goods Industry - The luxury goods industry should explore the market for electric luxury cars and incorporate them into their offering.