The Eberjey Spring 2014 ad campaign is stunning for a number of reasons. For men, the obvious is that the blonde beauty starring in the photoshoot is clad in nothing more than lingerie and some sexily casual sleepwear. For women, it will be not only the feminine outfits showcased throughout, but also the romantic sun-drenched scenes captured as well.
Shot by photographer Dove Shore, the Eberjey Spring 2014 ad campaign may be considered seductive, but there is a casual intimacy about them that is much more, which is slightly surprising considering that the brand is based in Miami, Florida. It stars model Cailin Russo. The svelte bombshell is styled by Conor Graham in blue bras and slouchy rompers.
Sun-Drenched Lingerie Ads
The Eberjey Spring 2014 Campaign Stars Model Cailin Russo
Trend Themes
1. Intimate Photography - The trend of capturing intimate and romantic moments through photography could be applied to a variety of industries, such as fashion, travel, and hospitality.
2. Casual Luxury - The trend of combining casual wear with luxury lingerie could disrupt the fashion and retail industries by offering new options for consumers seeking comfortable yet stylish clothing.
3. Florida Aesthetics - Florida-inspired aesthetics, such as sun-drenched locations and beachy vibes, could influence industries such as tourism, hospitality, and outdoor apparel.
Industry Implications
1. Fashion - Brands can apply the trend of intimate photography to showcase their clothing in a more personal and relatable way.
2. Travel - Tourism companies can incorporate Florida aesthetics into their marketing materials, attracting customers who desire a sunny and relaxing escape.
3. Lingerie - Lingerie companies could experiment with the trend of casual luxury, creating pieces that are comfortable enough to wear all day while still feeling like a luxury item.