In response to a consumer survey that indicated people prefer not to touch raw meat when preparing it, Cargill has developed a new 'EZ Peel' packaging for its 1-lb ground beef-chubs. The packaging is not only more hygienic, but it also offers consumers a mess-free cooking solution.
Cargill's EZ Peel packaging was created using new technology developed by Bemis Company. Unlike the brand's original packaging for its 1-lb ground-beef chubs, the new sleeve is designed so that consumers can remove it without coming into contact with the raw meat. This is a benefit for consumers in terms of food safety and also cutting down on prep-time. As Cargill's brand manager Katie Blick-White explains, "We want to provide consumers with choices in the meat case that meet their desires and through ongoing consumer research."
Easy-Peel Beef Packaging
Cargill's New 'EZ Peel' Packaging Eliminates Consumers' Contact with Meat
Trend Themes
1. Hygienic Packaging - The development of EZ Peel packaging by Cargill addresses consumer preferences for hygienic meat handling.
2. Mess-free Cooking - The EZ Peel packaging offers consumers a convenient and mess-free cooking solution.
3. Consumer-centric Packaging - Cargill's EZ Peel packaging is a result of ongoing consumer research, emphasizing the importance of meeting consumer desires.
Industry Implications
1. Meat Packaging - The meat packaging industry can benefit from incorporating hygienic packaging solutions like EZ Peel to address consumer preferences.
2. Food Safety - In the food safety industry, there is an opportunity to integrate innovative packaging solutions like EZ Peel to enhance product safety and hygiene.
3. Consumer Research - The consumer research industry can play a role in helping brands develop consumer-centric packaging solutions, similar to Cargill's EZ Peel packaging.