The brand Easy Mixers provides botanical and fruity cocktail mixers that feature branding inspired by pharmaceutical bottles.
The packaging for the bottles was designed by the creative agency The Show Must Go On, and it comes in simple glass bottles with anthropomorphic animals on labeling that breaks up to form three rings. The Easy Mixers come in a variety of distinct flavors, including a Vanilla & Caramel, a Mango & Curry, a Porobello & Tomillo, a Rosemary, a Hibiscus, and a spicy Mate & Cayena. The brand's products were inspired by "the beginnings of cocktail-making" which helped the digestive system and "balanced overindulgence."
The Easy Mixers brand is able to offer unique flavors in contemporary branding that allows it to stand out significantly from competitors.
Pharmaceutical Cocktail Mixer Branding
Easy Mixers Come in a Variety of Unique Flavors
Trend Themes
1. Pharmaceutical-inspired Branding - Opportunity for other brands to create packaging inspired by unrelated industries to create a unique look and feel to differentiate themselves.
2. Botanical & Fruity Flavors - Opportunity for other brands to experiment with distinctive and unconventional flavor concepts to challenge the market and develop new tastes.
3. Cocktail-mixing Trend - Opportunity for brands to explore the popularity of cocktail mixers and expand their portfolio by offering bespoke and uncommon flavors.
Industry Implications
1. Alcohol Industry - Opportunity for alcohol companies to develop new lines or partnerships with mixer brands to offer unique experiences and flavors to their consumers.
2. Food Industry - Opportunity for the food industry to explore and invest in the cocktail market by offering products or creating partnerships with mixer companies.
3. Packaging Industry - Opportunity for packaging companies to introduce new, eye-catching designs to differentiate brands in the market and tell their brand story effectively.