All around the world today, voluntary black outs will be experienced, or have already occured, as people flick off their lights and power down their electronics. The global movement stems from inspiration by last year's event in Sydney, Australia in which 2.2 million people participated.
After gathering together glimpses into how different cities will react to the Earth Hour initiative, I was able to pull together this piece to show what countries and cities are doing, as well as how individual businesses, from Google to McDonalds - who will shut down their golden arches - have done to show their commitment to stopping global warming.
Thanks to Trend Hunters Chris Skleryk, Going like 60, Dee Sandin, Rosa Capacola, Cow Bag, Ayman and Jeremy for helping me pull this together.
8 International Black Outs
Earth Hour 2008
Trend Themes
1. Voluntary Blackouts - Opportunity for companies to develop innovative energy-saving solutions.
2. Global Movement - Potential for businesses to join the Earth Hour initiative and showcase their commitment to environmental sustainability.
3. Individual Business Commitment - Disruptive innovation opportunities for businesses to showcase their commitment to tackling global warming.
Industry Implications
1. Energy Conservation - Opportunities for companies to provide energy-saving solutions and technologies.
2. Environmental Sustainability - Industries can embrace the Earth Hour initiative to showcase their commitment to sustainability.
3. Corporate Social Responsibility - Companies can use their participation in Earth Hour as a way to demonstrate their commitment to addressing global warming.