The Summer 2016 Olympics are fast approaching and in anticipation Armani has released the ad campaign for its EA7 Olympic Collection. The uniforms are made to look much more approachable for the avid fan. Modelled by Penny Lane and Pietro Boselli, they strike and cute and happy couple while wearing the designs from the famed Italian fashion house.
Nevertheless, the EA7 Olympic Collection was captured in a series of dynamic black and white imagery to better embrace the energy of the big event, which is set to take place in Rio de Janeiro, Brazil. Shot on location in Fuerteventura by photographer Serge Guerand, the campaign for the EA7 Olympic Collection showcases everything from sunglasses and polo shirts to jackets and swimsuits. Fans will be able to pick up the looks worldwide.
Designer Athlete Uniforms
The EA7 Olympic Collection is Modeled by Penny Lane and Pietro Boselli
Trend Themes
1. Athletic Fashion Collaborations - Collaborations between fashion brands and athletes to create stylish and functional sportswear.
2. Sustainable Athletic Wear - Using sustainable materials and production methods to create eco-friendly athletic wear.
3. Athlete-designed Athleisure - Professional athletes designing their own lines of athleisure wear for fans to wear off the field.
Industry Implications
1. Fashion Industry - Opportunity to collaborate with athletes and create stylish athletic wear that can be worn both on and off the field.
2. Sportswear Industry - Opportunity to develop sustainable materials and production methods for athletic wear.
3. Athletic Industry - Opportunity to expand into the athleisure market by partnering with professional athletes to create their own clothing lines.