E85 Fuel
GM's Corn-Fuel Based Cars
GM recently launched its Live Green Go Yellow ad campaign to promote its FlexFuel vehicles. The FlexFuel vehicles run on EITHER gas or E85 fuel, which is based 85% ethanol which comes from corn. In addition to running on corn fuel, this concept is cool because its available in a very wide range of vehicles. GM's 2006 E95 FlexFuel vehicle line includes: the 2006 Chevy Avalanche, Monte Carlo, Tahoe, Silverado, Suburban, Yukon, Yukon XL, and Sierre. Awesome.
Trend Themes
1. Flexfuel Vehicles - Disruptive innovation opportunity: Develop more flexible vehicles that can run on alternative fuels such as E85 or other eco-friendly options.
2. Ethanol-based Fuels - Disruptive innovation opportunity: Investigate and invest in the production and distribution of ethanol-based fuels as a more eco-friendly and sustainable alternative to traditional gasoline.
3. Green Ad Campaigns - Disruptive innovation opportunity: Create advertising campaigns focused on promoting eco-friendly features and options in vehicles to capture the growing market demand for environmentally conscious products.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Develop and produce a wide range of vehicles that are compatible with FlexFuel technology, expanding the market for eco-friendly transportation options.
2. Alternative Fuels - Disruptive innovation opportunity: Invest in research and development of alternative fuels, particularly ethanol-based fuel, and establish a robust supply chain to meet the growing demand for clean and sustainable energy sources.
3. Advertising and Marketing - Disruptive innovation opportunity: Create innovative ad campaigns that highlight the environmental benefits and features of products, appealing to the increasing number of environmentally conscious consumers.