Taking a cue from a certain Copenhagen Christmas tree we featured earlier this month, the ceremonial NYE ball drop which takes place in Times Square will be brought you by the good people who have decided to lend a few minutes to pedal for a cause.
Duracell has set up its Smart Power Lab in New York and you can stop by and pedal for a while. The energy will be generated, stored and the used when the clock strikes midnight. Check out more on the Duracell battery bikes by following the links below.
Pedaling for Ball Drops
Nye Ball Drop in NYC to Be Powered by Duracell Battery Bikes
Trend Themes
1. Sustainable Energy Generation - The use of pedal power to generate electricity for events like the NYE ball drop demonstrates the growing trend towards sustainable energy generation.
2. Community Engagement - Involving the public in activities like pedaling for a cause during the NYE ball drop fosters a trend towards greater community engagement in large-scale events.
3. Brand Activation - Duracell's Smart Power Lab in New York showcases the trend of brands using innovative and interactive experiences to activate their brand and engage consumers.
Industry Implications
1. Renewable Energy - The use of pedal power to generate electricity highlights disruptive innovation opportunities in the renewable energy industry.
2. Event Planning - The incorporation of unique and interactive elements like pedal-powered energy generation presents disruptive innovation opportunities in the event planning industry.
3. Brand Marketing - Duracell's utilization of the Smart Power Lab demonstrates disruptive innovation opportunities in the brand marketing industry through experiential and sustainable activations.