Traveling the Duolun Road Cultural Street in the Hongkou District of Shanghai, individuals will see an eyeful of working-class residents mingling with tourists, dressed and conforming to the progressive literaries that worked and lived there in the 1920s and 1930s.
With rehabilitated buildings and cultural statues, Duolun Road Cultural Street -- formerly known as Duolun Lu Street -- is the place to visit if you’re looking for a taste of Asian history.
Implications - Modern-day consumers are looking for a reminder of the past. Products that utilize an element from older times appeal to shoppers who want to relive simpler moments that contained less stress.
Flashback Thoroughfares
The Duolun Road Cultural Street Preserves the 20s & 30s
Trend Themes
1. Retro Revival - The trend of reviving elements from the past appeals to consumers wanting to relive simpler times.
2. Historical Tourism - Consumers are increasingly seeking out travel experiences that provide a glimpse into the history of a destination.
3. Cultural Preservation - The preservation of cultural landmarks and historic districts is becoming a priority for cities and governments.
Industry Implications
1. Tourism - The travel industry can capitalize on the trend of historical tourism by promoting destinations with rich cultural history.
2. Retail - Retailers can create products that feature design elements and aesthetics from past eras to appeal to consumers seeking a sense of nostalgia.
3. Construction and Architecture - Companies in the construction and architecture industries can focus on preserving historic districts and buildings, while rehabilitating them for modern use.