Frontline workers are continuing to work tirelessly in the face of the COVID-19 pandemic, which is seeing brands step up to support them with new campaign initiatives like Dunkin' Coffee Break.
The campaign consists of an online gift card shop that will allow patrons to purchase an e-gift card for a doctor, nurse, first responder, grocery store clerk, teacher, postal worker or anyone else in their that they want to show a bit of appreciation towards. The brand will donate $1 up to $100,000 for every card purchased to the Dunkin' Joy in Childhood Foundation emergency funds.
The Dunkin' Coffee Break campaign is just one of a few initiatives being run by the brand, which also includes many franchises delivering coffee and baked goods to healthcare workers across the US.
President of Dunkin' Americas Scott Murphy spoke on the new initiatives saying, "The heroic people and organizations keeping this country running during such an uncertain time can count on Dunkin’ to have their backs. Through the power of our Foundation and the commitment of our franchisees to give back to the neighborhoods where they live and work, Dunkin’ will continue to support our guests, our communities, and the heroes making daily sacrifices on the front lines of the COVID-19 fight."
Charitable Coffee Campaigns
Dunkin' Coffee Break Supports Frontline Workers in the US
Trend Themes
1. Charitable Coffee Campaigns - Brands are launching new campaigns to support frontline workers during the COVID-19 pandemic by providing an opportunity for customers to purchases e-gift cards with donations made to emergency funds for every card purchased.
2. Franchise Philanthropy - Franchises are giving back to the communities where they operate and supporting frontline workers through various initiatives like delivering coffee and baked goods to healthcare workers.
3. Corporate Social Responsibility - Companies are realizing the importance of stepping up and supporting communities during the pandemic, and are incorporating social responsibility initiatives like charitable campaigns to help those most affected by the crisis.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize their products and services to support the communities they serve and implement charitable campaigns to make a positive impact during the pandemic.
2. Healthcare - The healthcare industry can benefit from initiatives like Dunkin's Coffee Break campaign by receiving support and recognition for their tireless efforts, while also benefitting from the donations towards emergency funds.
3. Retail - Retail companies can implement philanthropic initiatives like Dunkin's Coffee Break campaign to support their frontline workers, who are often overlooked, and make a positive impact in their communities during the pandemic.