Sportswear label Nike introduces its latest iteration of the iconic Dunk Low Viotech sneaker model for the season. The sneaker made its original debut back in 2002 but was exclusively available in Japan at the time. The most notable design element of the original was the vibrant colorway and it captured the attention of sneaker fans across the globe.
Since 2013, the sneaker model boasts rereleases often and the latest is made to celebrate the first-ever. The shoe is complete in a vibrant palette of red, orange, green, yellow, black, and blue. This is informed through patchwork detailing along with gray laces and sitting on top of a purple sole unit. Rounding out the sneaker is a tag on the tongue and black stitching details for retro branding details at the back.
Multi-Tonal Soft Textile Shoes
Nike's Dunk Low Viotech Arrives in a Colorway Honoring the Orignal
Trend Themes
1. Multi-tonal Sneaker Designs - Opportunity to create unique and vibrant sneaker designs using patchwork detailing and vibrant color palettes.
2. Rereleasing Classic Sneaker Models - Opportunity to capitalize on nostalgia and reissue popular sneaker models from the past.
3. Retro Branding Details - Opportunity to incorporate retro branding elements into sneaker designs for a nostalgic appeal.
Industry Implications
1. Sportswear - Sportswear brands can explore multi-tonal designs and rereleases to attract sneaker enthusiasts.
2. Fashion Retail - Fashion retailers can capitalize on the popularity of retro-inspired sneakers by stocking limited edition models.
3. Textile Manufacturing - Textile manufacturers can develop innovative techniques to create multi-tonal soft textiles for sneakers.