Fashion imprint CLOT celebrates its 20th anniversary this year and has been launching a slew of progressive new looks to honor the milestone including another pair of the Nike Dunk Low sneakers. The brand adds cork detailing to the silhouette and it was unveiled by CLOT co-founder Edison Chen on Instagram.
The material is seen making up most of the upper's silhouette complete with interchangeable Swoosh branding emblems on the side of the shoe. This way, fans are able to "style the Swoosh like it's yours" as noted by Chen. Currently, the removable Swoosh motifs are offered in the tonal options of red, metallic silver, teal blue, or snakeskin. It wraps itself around the cork sneakers for a dynamic look. Rounding out the shoe are two lace options of white or a worker-boot style for more customization.
Cork-Based Lifestyle Sneakers
CLOT Details the Nike Dunk Low Sneakers with Cork Details
Trend Themes
1. Cork Detailing - The use of cork as a material in footwear design presents disruptive innovation opportunities for sustainable and eco-friendly sneakers.
2. Removable Swoosh Branding - The introduction of interchangeable Swoosh branding emblems offers a new level of personalization and customization in sneaker design.
3. Dynamic Lace Options - The incorporation of different lace styles, such as white or worker-boot style, provides consumers with more customization choices for their sneakers.
Industry Implications
1. Fashion Footwear - The fashion footwear industry can explore the use of cork as a sustainable material and experiment with removable branding features to create unique and eco-conscious designs.
2. Personalization and Customization - Companies specializing in personalization and customization of consumer products can leverage the trend of removable Swoosh branding to offer bespoke sneaker options.
3. Sustainable Fashion - The sustainable fashion industry can embrace the incorporation of dynamic lace options in sneakers as a way to promote individual expression and sustainable design.