Grayscale 70s-Inspired Photoshoots

The Dujour Magazine Spring 2013 Editorial Stars Hilary Rhoda

The Dujour Magazine Spring 2013 editorial is comprised solely of candid closeups. It is interesting to note that it is still easy to determine the 70s influence present in the photoshoot even though the looks being showcased are captured from the torso up. From wide-brimmed hats and round sunglasses to vests and turtlenecks, stylist Lester Garcia knows what he is doing.

Shot completely in black and white by photographer Thomas Whiteside, the Dujour Magazine Spring 2013 editorial stars model Hilary Rhoda. The American beauty is the perfect muse for such a throwback wardrobe. Makeup artist Stevie Huynh accentuates her dark brows and eyes for a dramatic retro look while hairstylist Ward Stegerhoek creates an easy wave with her long brunette locks.
Trend Themes
1. Grayscale Reemergence - The reemergence of grayscale in photography in recent years presents an opportunity for creative experimentation while preserving the essence of vintage photography.
2. 70s Revival Fashion - Reimagining 70s fashion in contemporary settings is a creative opportunity for designers to evoke nostalgia while experimenting with new and modern design elements.
3. Minimalistic Portraiture - Minimalistic portraits, like those in the Dujour Magazine Spring 2013 editorial, can help cut through the noise of busy visual landscapes and make a clear and powerful statement.
Industry Implications
1. Photography - With the reemergence of grayscale photography, there are opportunities for photographers to experiment with the style in contemporary contexts.
2. Fashion - Designers can capitalize on the nostalgia of 70s fashion while innovating and modernizing the design elements to appeal to contemporary tastes.
3. Beauty - Creating retro-inspired beauty looks for contemporary contexts can be a disruptive innovation opportunity with the potential to capture consumer attention.

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