Sunset Scooters in Clearwater, Florida has stirred up a bit of controversy by marketing 'DUI Scooters.' These scooters are being marketed to people without a license due to a DUI conviction.
The DUI Scooters have a top speed of only 20 mph and must obey the same traffic laws as bicycles. Customers love them, but Mothers Against Drunk Driving (MADD) see them as a way for convicted drunk drivers to circumvent their penalties.
Check out the video above, if only to see the audacious banner advertising the DUI Scooters. You've gotta love Florida.
Alcoholic Scooter Marketing
Sunset Scooters Offers 'DUI Scooters' to License-Less Drivers
Trend Themes
1. Alternative Transportation Methods for DUI Offenders - There is a trend of offering alternative transportation methods for DUI offenders such as 'DUI Scooters' with a top speed of 20 mph.
2. Controversial Marketing Techniques - Controversial marketing techniques like the one used by Sunset Scooters in promoting 'DUI Scooters' are becoming increasingly popular.
3. Adapting Bicycles for Motorized Use - There is a trend of adapting bicycles for motorized use like the 'DUI Scooters' that obey the same traffic laws as bicycles.
Industry Implications
1. Scooter Rental Services - Scooter rental services like Sunset Scooters can capitalize on providing rental services to convicted drunk drivers who require alternative transportation.
2. Marketing and Advertising - The use of controversial advertising methods like the 'DUI Scooter' banner opens up opportunities for marketing and advertising agencies in the transportation industry.
3. Bike Manufacturers - Bike manufacturers could benefit from adapting bicycles for motorized use to meet the rising demand for alternative transportation methods for DUI offenders.