British footwear retail label 'size?' tapped to German sportswear label adidas Originals to celebrate St. Patrick's Day with the revival of the archive Dublin silhouette. The Irish holiday initiates a return of the archival silhouette that was first released in 1976 then again as a part of the City Series. The shoe still boasts the same shape as the London, Koln and Berlin shoes in the City Series.
The new adidas Originals Dublin silhouettes are constructed from a smooth suede upper, completely covered in an Emerald Green colorway as a nod to the Irish holiday. The St. Patrick's Day concept translates onto the insole as well, where there is a repetitive Shamrock print. The adidas Originals stripes are constructed in white leather and the shoe rests on a solid black midsole unit.
St.Patrick's Celebratory Sneakers
adidas Originals Revived the Dublin Silhouette for the Holiday
Trend Themes
1. St. Patrick's Day Footwear - Opportunity to create limited edition sneakers for holidays and special occasions.
2. Reviving Archive Silhouettes - Opportunity to bring back classic shoe designs from the past with a modern twist.
3. Holiday-themed Sneaker Collections - Opportunity to create themed collections for a variety of holidays and celebrations.
Industry Implications
1. Footwear Industry - Industry could innovate by creating holiday and special occasion themed shoe collections.
2. Fashion Industry - Industry could create themed and limited edition collections for a variety of occasions and events.
3. Sportswear Industry - Industry could revive archive silhouettes and create limited edition collections for special events and holidays