In an effort to make luxury retail more accessible to potential buyers, DuaVivo enlisted the help of the design firm 4Dimensions when opening its new store in Bangalore, India. Instead of creating a museum-like space that might intimidate shoppers, the designers found a way to make the shop more inviting.
The DuaVivo store in Bangalore is a high-end store selling bags, shoes and other accessories. To make the store more inviting to shoppers, the designers opted for a showroom-style space where each product is on full display. To complement the luxury displays, the designers opted for chic photo collages and a soft color palette. The result is a space that exudes and air of luxury, but is also relaxing and inviting at the same time.
Inviting Luxury Showrooms
The DuaVivo Store in Bangalore Boasts a Relaxing Atmosphere
Trend Themes
1. Showroom-style Spaces - Creating showroom-style spaces can make luxury retail more accessible and inviting for potential buyers.
2. Chic Photo Collages - Incorporating chic photo collages can enhance the luxury and ambiance of a retail space, making it more appealing to shoppers.
3. Relaxing and Inviting Atmosphere - Designing retail spaces with a relaxing and inviting atmosphere can help to alleviate buyer intimidation and attract potential customers.
Industry Implications
1. Luxury Retail - The luxury retail industry can benefit from creating showroom-style spaces and incorporating inviting design elements to improve the customer experience.
2. Interior Design - The interior design industry can explore innovative ways to create inviting and relaxing spaces in luxury retail stores, such as incorporating chic photo collages and a soft color palette.
3. Fashion Accessories - The fashion accessories industry can consider implementing showroom-style spaces and inviting design elements in stores to showcase products and attract potential buyers.