Design-Inspired Activewear Lines

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The DSGN Studio AW24 Capsule is Available on boohoo’s Us Website

The DSGN Studio AW24 collection presents a blend of athleisure, lounge, and activewear designed for versatility and comfort. The collection features oversized sweats, fleece-backed hoodies, and joggers crafted from heavyweight fabrics for a laid-back yet stylish aesthetic. Athleisure enthusiasts will appreciate the squat-proof leggings and supportive sports bras made with breathable fabrics that offer four-way stretch. Neutral colors and a soft peached finish make these pieces adaptable for both active moments and casual outings. Accessories such as retro-logo caps and oversized totes complement the DSGN Studio AW24 collection.

DSGN Studio targets those seeking a balance between comfort and style, with pieces suitable for everything from exercise routines to daily commutes. The collection’s appeal lies in its focus on providing high-quality, fashion-forward essentials that remain affordable — prices start at $29 USD.
Trend Themes
1. Versatile Athleisure - The blend of athleisure and lounge elements in the DSGN Studio AW24 collection showcases a growing trend towards versatility in activewear.
2. Heavyweight Comfort - The use of heavyweight fabrics in oversized sweats and joggers highlights a trend favoring durable yet comfortable garment construction.
3. Functional Fashion Accessories - Retro-logo caps and oversized totes as part of activewear collections indicate a trend towards integrating practical accessories into fashion-forward ensembles.
Industry Implications
1. Athleisure Apparel - This industry continues to innovate by merging functionality with style, as seen in the DSGN Studio AW24 collection’s squat-proof leggings and neutral-toned pieces.
2. Textile Manufacturing - The demand for breathable, four-way stretch fabrics presents an opportunity for textile manufacturers to develop advanced materials for performance and everyday wear.
3. Fashion Accessories - The inclusion of retro-logo caps and oversized totes reveals a burgeoning market for stylish yet functional accessories within activewear lines.

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