Drunk Elephant is launching an upgraded version of its beloved vitamin C serum.
This new and improved C-Firma Fresh serum is made with the most effective vitamins C on the market - I-ascorbic acid. The I-ascorbic acid comes delivered in a powder form that customers mix into the serum before the first use. By separating the I-ascorbic acid, the most potent and fresh vitamin C is being offered to consumers
The C-Firma Fresh serum is formulated with its original breakdown of 15% I-ascorbic acid, 0.5% ferulic acid, and 1% vitamin E - which leaves the skin brightened, firmed, and even-looking. The second-generation C-Firma Fresh serum boasts a vegan formula and comes packed in a vacuum-pumped container, ensuring a long shelf life.
The company plans on using its Drunk Elephant TikTok channel to promote its new product.
Long-Lasting Vitamin C Serums
Drunk Elephant Launches Its Second-Generation C-Firma Day Serum
Trend Themes
1. Powdered Vitamin C Serums - The separation of I-ascorbic acid from the serum presents an opportunity for new powdered vitamin C serum products that offer more potent and fresh C formulas with added flexibility on dosage and application methods.
2. Vacuum-packaging in Beauty - Vacuum-pumped container for the C-Firma fresh serum highlights the potential of vacuum-packaging in preserving the shelf life of beauty products to reduce product waste and extend the efficacy of its key ingredients.
3. Social Media-driven Beauty Product Launches - Drunk Elephant's plan to promote its new product on its TikTok channel showcases the potential of social media platforms for beauty brands to build a strong brand presence, drive brand awareness, and connect with the target market.
Industry Implications
1. Skincare - New and innovative vitamin C serum products with more potent and fresh C formulas and longer shelf life have the potential to disrupt the skincare industry by providing customers with more effective and sustainable skincare solutions.
2. Beauty Packaging - Vacuum-packaging solutions can disrupt the beauty packaging industry by expanding the possibilities for innovative and sustainable packaging design that can help reduce product waste and extend the shelf life of beauty products.
3. Social Media Marketing - Social media-driven product launches have the potential to disrupt traditional marketing strategies in the beauty industry by providing a platform for building a strong brand presence, driving product awareness, and connecting with the target market in a more authentic and engaging way.