The sustainably made American brand 'Sporty & Rich' recently announced that its cozy, pastel-hued Drop 2 Spring/Summer 2020 collection is coming on May 1st.
Drop 1 from Sporty & Rich features cozy staples in white, yellow, and navy hues. For the Drop 2 Spring/Summer 2020 collection, the brand is adding a bold teal shade to the mix as well. The result is a series of collegiate-inspired sweatshirts and oversized T-shirt with wellness-oriented sayings such as 'Health is Wealth,' 'Health Club,' and 'Wellness' in bold fonts. Each piece is casual and comfort-oriented, making the clothes perfect for at-home lounging (especially while quarantined).
In keeping with Sporty & Rich's commitment to sustainability, 1% of sales from the brand's clothing go to organizations focused on environmental sustainability.
Collegiate-Inspired Pastel Sweatshirts
Sporty & Rich's Drop 2 Line is Ideal for At-Home Lounging
Trend Themes
1. Collegiate-inspired Fashion - Opportunities for sustainable and comfortable clothing lines with bold fonts and pastel hues inspired by college fashion.
2. At-home Loungewear - Opportunities for casual and comfort-oriented loungewear with wellness-oriented sayings.
3. Sustainable Fashion - Opportunities for eco-friendly fashion with the commitment to donate a percentage of sales to organizations focused on environmental sustainability.
Industry Implications
1. Fashion and Apparel - Businesses that focus on affordable and sustainable fashion with a trendy aesthetic.
2. Wellness and Fitness - Businesses in the fitness industry that produce clothing and accessories to promote healthy choices.
3. Sustainability and Environment - Businesses that focus on sustainability and eco-friendly practices with a significant commitment to environmental sustainability.