French fashion label Drôle de Monsieur recently unveiled its Spring/Summer 2019 collection and it is comprised of 80 pieces in total. The widely expansive capsule features a series of layering silhouettes to prepare for the seasonal transition, highlighting hoodies, jackets, tees, tracksuits, shorts, and bucket hats as well. This seasonal capsule marks the label's seventh collection to date and perfectly captivates its pattern-focused journey.
The new series features special details such as gradient-informed tracksuits, alongside marble-patterned shirts, pants, and hoodies. As a nod to its roots, the label offers pieces such as hoodies and raincoats emblazoned with the slogan "Not From Paris Madame." The apparel is carefully constructed with premium materials in Portugal, Italy, and Japan, boasting large and casual fits. The Drôle de Monsieur SS19 collection is set to launch on January 7th online.
Pattern-Exploring Streetwear Lines
The Drôle de Monsieur SS19 Range Features Custom Patterning
Trend Themes
1. Custom-patterning - Custom patterning is gaining traction in the streetwear industry, providing an opportunity for brands to differentiate themselves from competitors with unique designs and materials.
2. Layering Silhouettes - Layering silhouettes are becoming increasingly popular in streetwear, offering opportunities for apparel companies to create versatile, multi-functional pieces that can be worn in different-weather and style situations.
3. Premium Materials - The emphasis on premium materials in streetwear collections is a trend that is likely to continue to evolve, creating opportunities for companies to explore and experiment with innovative materials and production techniques.
Industry Implications
1. Fashion - The fashion industry is continuously exploring new ways to create unique and versatile apparel, leading to disruptive innovation opportunities for streetwear brands that focus on custom designs, materials, and layering silhouettes.
2. Textile Manufacturing - The trend towards custom patterned streetwear apparel and the focus on premium materials requires innovation in textile manufacturing, creating opportunities for companies to specialize in the production of unique fabrics and designs.
3. Online Retail - The growth in the popularity of streetwear is driving online retail sales, providing disruptive innovation opportunities for e-commerce stores to offer unique collections and personalized experiences to consumers.