DRKSHDW, a boutique fashion label owned by the iconic designer Rick Owens, has teamed up with footwear giant Converse to release more variations of their previously released DRKSTAR Chuck 70. The new launch will include a DRKSTAR Chuck 70 Hi in Black and a DRKSTAR Chuck 70 Low in White.
Borrowing elements from the design of SS14 Ramones, the DRKSTAR Chuck 70 comes equipped with extra-elongated tongues and inflated toe caps and bumpers. In addition, both pairs are made from a heavy-weight 18oz cotton twill construction, making these sneakers far more robust and textured than traditional Converse models.
For those interested, the Converse x DRKSHDW DRKSTAR collection will make its global retail debut on February 22, where it will be available on both Converse and Rick Owen's websites.
High-Fashion-Infused Casual Sneakers
Rick Owens and Converse Drop DRKSTAR Chuck 70 In New Colors
Trend Themes
1. High-fashion-infused Sneakers - Combining high-fashion design elements with casual sneakers creates opportunities for disruptive innovation in the footwear industry.
2. Collaborative Footwear Design - More collaborations between designer fashion labels and established footwear brands could lead to new, unique products that capture the attention of consumers.
3. Streetwear-inspired Fashion Trends - Designers are increasingly drawing inspiration from streetwear and urban styles, presenting opportunities for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend of high-fashion-infused casual sneakers by experimenting with new collaborations and design techniques.
2. Footwear - The footwear industry can leverage collaborative partnerships between high-end fashion labels and well-established brands to create unique products and increase consumer demand.
3. Retail - The retail industry can capitalize on the streetwear-inspired trend by curating collections and marketing campaigns that cater to consumers interested in this style.