Aimed at making autonomous vehicles something less abstract, the Volvo 'Drive Me' self-driving project will start taking to the streets of Gothenburg.
The Volvo 'Drive Me' features the Volvo XC90 in an autonomous model that will be driven on public roads by real families. This marks an important milestone for the brand as it gets the first autonomous vehicles into the hands of real drivers and vehicle owners.
Autonomous vehicles have been talked about quite a bit within the past few years, but they haven't quite moved beyond the test track. The Volvo 'Drive Me' self-driving project looks to step outside this realm and get consumers involved with the vehicles to make them less of an abstract and something common on the roadways.
Autonomous Vehicle Pilot Projects
The Volvo 'Drive Me' Self-Driving Project is Family-Focused
Trend Themes
1. Autonomous Vehicle Adoption - With autonomous driving technology being tested on public roads by real drivers, the trend for autonomous vehicle adoption by consumers is imminent.
2. Family-focused Autonomous Vehicles - Family-focused autonomous vehicles, which provide safety, security and convenience for families, are becoming an emerging trend in the automotive industry.
3. Real-life Testing for Autonomous Vehicles - The use of real families in testing autonomous vehicles on public roads helps to accelerate the validation process and promotes the overall adoption of autonomous vehicles.
Industry Implications
1. Automotive Industry - The automotive industry can leverage on family-focused autonomous vehicles to provide better driving experiences and faster autonomous technology adoption.
2. Smart City Industry - Smart city industry players can use autonomous vehicles to reduce congestion and traffic while increasing productivity and safety on roads.
3. Logistics and Delivery Industry - Autonomous vehicles can help logistics and delivery companies improve efficiency, reduce costs and enhance customer experience.