This Halloween season, iconic beer brand Budweiser launched the 'Drink Wiser' campaign to encourage adults to drink responsibly and include waters in between beers. The initiative features real people who have been arrested for public intoxication on Halloween and displays their reimagined mug shot with disgruntled face makeup and costumes. However, this is not the first time Budweiser has reminded its consumers to drink responsibly -- over 100 years ago the brand launched the 'Budweiser Means Moderation' campaign.
On October 31 -- better known as Halloween -- social media users can follow and turn on their notifications for @BudweiserUSA for real0time reminders to 'Drink Wiser' and continue to drink water in between alcoholic beverages. The Drink Wiser campaign will be launched via social media and digital OOH in Philadelphia, New York City, and Chicago.
Responsible Alcohol Consumption Campaigns
Budweiser Reminds People to 'Drink Wiser' This Halloween
Trend Themes
1. Responsible Alcohol Consumption - Opportunity for innovative campaigns promoting responsible drinking habits and encouraging the inclusion of water between alcoholic beverages.
2. Digital OOH Advertising - Potential for disruptive innovation in the digital out-of-home advertising industry by incorporating real-time reminders and interactive elements in campaigns.
3. Social Media Engagement - Opportunity to create engaging social media campaigns that provide real-time reminders and encourage responsible alcohol consumption.
Industry Implications
1. Alcoholic Beverage - Industry can explore new ways to promote responsible drinking and develop products that facilitate alcohol moderation.
2. Advertising - Opportunity for the advertising industry to utilize digital out-of-home platforms and create interactive campaigns that promote responsible behaviors.
3. Social Media - Social media platforms can enhance their functionalities to support campaigns promoting responsible alcohol consumption and real-time reminders.