The new Exalt drink collection has been unveiled by the brand as range of refreshments and meal replacement products for consumers in the UK who are looking for a way to maintain their health as well as their lifestyle. The product range includes five Smart Food meal replacements along with three Life Support cold-pressed juices, which are all free from preservatives and additives alike. The products have been developed in consultation with nutritionists, food technologists and taste experts in order to balance out the right level of macronutrients in each serving.
Co-Founder of Exalt Charlie Wilson-Vaughan spoke on the new drink collection saying, "We saw a gap in the market to create a ‘fast nutrition’ range; providing an on-the-go option that is fresh, powers performance and also tastes great. Our company is constantly evolving and innovating to be the best we can be. Whether that is in terms of taste, our commitment to sustainability, accountability across our supply chain or nurturing our people and giving back to communities.’’
Macronutrient Drink Collections
Thes New Exalt Products Include Meal Replacements and Juices
Trend Themes
1. Smart Food Meal Replacements - Disruptive innovation opportunity: Develop personalized meal replacement options using advanced technology to cater to individual nutritional needs.
2. Life Support Cold-pressed Juices - Disruptive innovation opportunity: Create a line of functional cold-pressed juices infused with targeted health benefits, such as immune support or energy boost.
3. Fast Nutrition On-the-go - Disruptive innovation opportunity: Introduce convenient and nutritious on-the-go food and drink options that are not only healthy but also deliver exceptional taste.
Industry Implications
1. Food Technology - Disruptive innovation opportunity: Develop cutting-edge food processing techniques to enhance the nutritional profile and flavors of meal replacements and juices.
2. Beverage Manufacturing - Disruptive innovation opportunity: Explore the use of novel ingredients and production methods to create unique and functional cold-pressed juices with extended shelf life and superior taste.
3. Health and Wellness - Disruptive innovation opportunity: Combine nutritional expertise, taste science, and sustainability practices to create a new market segment for fast, nutritious, and eco-friendly products.