The 'Cinnamon Banana Jerky' from Antony & Sons is a dried banana snack that offers a meatless way to indulge in an unhealthy snack food. In addition to providing an entirely new texture to snack on, this jerky puts a sweet spin on traditionally savory flavors.
As many consumers seek to replace meat snacks with plant-based options, dried coconuts, watermelon and other fruits are being rebranded as "jerky" in order to appeal to health-conscious shoppers who seek the comfort of familiar food labels.
In past years, many plant-based food producers hesitated to liken products to meat in any way. However, the emergence of all-vegan butcher shops and many mock meat products has caused the public to become more open-minded about trying alternatives to the meat-filled foods they know, especially if they are labeled with familiar words.
Spiced Banana Jerky
Antony & Sons' Dried Banana Snack is a Fruit-Based Jerky Alternative
Trend Themes
1. Fruit Jerky Trend - As plant-based diets become more popular, dried fruits rebranded as jerky products can provide a novel snacking experience.
2. Sweet Twist Trend - Savory flavors like cinnamon can be added to dried fruit snacks to create new and exciting taste experiences.
3. Alternative Labeling Trend - Labeling plant-based snacks with familiar terms like 'jerky' can make them more appealing to consumers seeking comfort in familiar food names.
Industry Implications
1. Plant-based Snacks - The use of dried fruits in jerky-like snacks can create a new product category in the plant-based snack industry with room for creativity.
2. Meat Snack Alternatives - Companies can create unique and innovative meat snack alternatives using dried fruits and spices to cater to the growing demand for plant-based options.
3. New Retail Space Trend - All-vegan butcher shops create an opportunity to sell unique plant-based snack products like fruit jerky to a more open-minded and adventurous consumer base.