Bruce Machado, Lucas Kittel and Reinaldo Berthoti star in Drew magazine's "Hair in the Air" fashion story by photographer Daniel Rodrigues. The models channel modern hippies in a photoshoot that is styled by Cesar Valdivieso.
The guys sport tye-dyed and patterned pieces from fashion label Icarius Project that range from graphic, statement tees, ethnic-inspired shawls and vivid headscarf accessories that are a nod to a tribal style aesthetic.
Hair stylist Hannette Woods manages the models' long and braided locks as they leap and run while posing for the camera. Capturing movement, the "Hair in the Air" editorial for Drew magazine is a nod to 70s styling. The photoshoot is a contemporary take on bohemian looks that are making a major comeback in the world of fashion.
Dynamic Bohemian Editorials
Drew Magazine's Hair in the Air Fashion Story Captures Movement
Trend Themes
1. Modern Hippie Fashion - The resurgence of bohemian looks presents an opportunity for fashion brands to create modern interpretations of hippie-inspired clothing.
2. Tribal Style Aesthetic - The use of tribal-inspired accessories in fashion editorials provides an opportunity for designers to incorporate indigenous motifs into their collections.
3. Capturing Movement in Photography - The trend of capturing movement in fashion photography opens up opportunities for innovative techniques and creative compositions.
Industry Implications
1. Fashion - Fashion brands can tap into the modern hippie trend by creating bohemian-inspired clothing and accessories.
2. Photography - Photographers can explore new techniques and styles to capture movement in fashion editorials.
3. Design - Designers can incorporate tribal-inspired motifs into their collections to align with the tribal style aesthetic trend.