J.Cole and Puma have once again teamed up to drop two new colorways of the 'DREAMER 2,' which will be released alongside a restock of the RS-Dreamer 'Ebony & Ivory.'
The 'DREAMER 2' comes in white and blue colorways, which have been dubbed the 'White Jointz' and 'Blue Dream.' Both pairs consist of a two-tone color scheme that rests atop a gum sole. Stylish but functional, the structure of the shoes boasts a highly functional design with supportive ankle cuts. The highly anticipated 'White Jointz' was first seen in the 232nd issue of SLAM magazine, of which J.Cole donned the cover.
The 'Blue Dream' draws inspiration from the many "bumps and bruises" that J.Cole endured on his "climb to greatness." Both pairs come equipped with PUMA's 'ProFoam' technology, which was designed specifically for basketball.
Rapper-Designed Basketball Shoes
J.Cole and PUMA Release Two New 'DREAMER 2' Colorways
Trend Themes
1. Celebrity-designed Shoes - Opportunity for other celebrity collaborations with shoe companies for limited edition collections.
2. Two-tone Color Schemes - The use of contrasting colors on shoes can inspire similar designs on apparel and accessories.
3. Functional Footwear for Sports - Incorporating new technologies in footwear for various sports can improve performance and prevent injuries.
Industry Implications
1. Sportswear - Companies can collaborate with athletes to create innovative products that cater to specific needs of the sport.
2. Fashion - The crossover between fashion and sports can create unique opportunities for trendy and functional designs.
3. Entertainment - Collaborations between artists and brands can create hype and anticipation for limited edition products.