The LEGO Group has introduced an engaging concept called 'dream crafting,' which is featured in the upcoming episodes of the brand's LEGO® DREAMZzz™ series.
Dream crafting encourages children to take an active role in shaping their dreams. LEGO drew on a global study that indicates a majority of kids lack awareness of their capacity to guide their dream experiences for this initiative.
The study highlights that while many children recognize their ability to influence dreams, a significant portion does not actively practice this skill. To address this, LEGO aims to educate parents and children on methods to enhance creativity and confidence through play, with techniques like Dream Play, Imaginal Play, and Active Play. These strategies encourage children to explore their dreams and develop important life skills.
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Trend Themes
1. Dream Crafting - The concept of dream crafting invites children to take control of their dream experiences, blending imaginative play with personal development.
2. Parental Engagement - Encouraging parents to partake in the dream crafting process enhances family bonding while nurturing children's creativity and confidence.
3. Imaginative Skill Building - Incorporating structured playstyles like Dream Play and Imaginal Play allows children to build essential life skills through creative exploration.
Industry Implications
1. Toy Manufacturing - Integrating concepts like dream crafting into toys can revolutionize the way children interact with playthings, making them more educational and developmental.
2. Educational Technology - Creating digital platforms and apps that support dream crafting can aid in developing children's creativity and life skills while ensuring interactive learning.
3. Family Entertainment - Family-oriented entertainment that includes elements of dream crafting can foster stronger family connections while enhancing the overall entertainment experience.