Think Dr. Martens are boring? Think you know how to make them better? Doc is listening.
They've created a contest, aptly named FREEDM, that gives anyone the freedom to express their footwear design ideas. Entries can be designs for short or high cut (8 or 14-hole) boots and can be as wildly creative as you want.
My suggestion? Go nuts! The shoes are already pretty conservative, and since they want to innovate, push the boundaries! They clearly want to reach new demographics, so sticking with what's worked in the past won't really help bring a new set of customers.
Check out what else they're doing to revive their brand:
Design a Doc
Dr Martens FREEDM Contest
Trend Themes
1. Creative Footwear Design - Disruptive innovation opportunity: Explore unconventional and imaginative shoe designs to attract new customers and revive the brand.
2. Customer-driven Product Development - Disruptive innovation opportunity: Give customers the freedom to express their design ideas and involve them in the product development process.
3. Targeting New Demographics - Disruptive innovation opportunity: Innovate to appeal to untapped markets and expand the brand's customer base.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Introduce unconventional footwear designs that challenge industry norms and captivate fashion-forward consumers.
2. Consumer Goods - Disruptive innovation opportunity: Embrace customer-driven approaches to product development, fostering brand loyalty and expanding market share.
3. Retail - Disruptive innovation opportunity: Tap into new demographics by reinventing the shopping experience and offering personalized, unique products.