Recently Trend Hunter reported on the 50th anniversary celebrations of Dr. Martens. The shoe brand enlisted ten contemporary bands and ten film directors to create a collection of music and videos that reflect the broad range of groups that have adopted and customized Dr. Martens footwear over the last 50 years.
The latest video to be released is Michael Davis of MC5 & D.O.A. covering Cold War Kids' 'Something Is Not Right With Me.' The video features an anarchistic post-apocalyptic fight on jet skis set to the heavy guitar grittiness of the track.
Apocalyptic Fight Scenes (UPDATE)
Dr. Martens Continues Anniversary Celebrations
Trend Themes
1. Customized Footwear - Opportunity for brands to offer customizable footwear options to meet the diverse preferences of consumers.
2. Collaborative Marketing - Chance for brands to collaborate with bands and film directors to create unique and engaging marketing campaigns.
3. Post-apocalyptic Aesthetic - Potential for brands to incorporate post-apocalyptic themes into their products and marketing to appeal to a niche audience.
Industry Implications
1. Footwear - Brands in the footwear industry can explore customizable options and collaborations to stand out in a competitive market.
2. Music - Opportunity for music industry players to partner with brands for cross-promotion and create visually appealing music videos.
3. Film - Potential for film industry professionals to collaborate with brands for unique advertising and promotional campaigns.