South Korean esports organization Damwon Gaming KIA (DWG KIA) has rebranded to Dplus KIA. The rebrand, which is taking place ahead of the upcoming League of Legends LCK season, was necessary to reflect the brand’s mission to build a global presence in esports. All other aspects of the organization’s operations will remain the same. According to a press statement, the new name preserves the initial "D" to pay homage to the organization's history and adds "plus" to signify the organization’s bright future ahead. The group's primary sponsor and namesake will continue to be KIA.
"Dplus KIA is one of the most successful teams in the history of League of Legends and it’s time for our brand to take its rightful place amongst the most popular organisations in the world. We’re excited to create a new chapter in this organisation’s storied history with this phenomenal team and the bold projects we have in store for this year," said Joon Young Lee, Vice Chairmain and COO of Dplus KIA.
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Damwon Gaming KIA Rebrands to Dplus KIA Ahead of Global Plans
Trend Themes
1. Global Esports Expansion - The rebranding of DWG KIA to Dplus KIA signifies the brand's mission to build a global presence in esports, presenting opportunity for the esports industry to expand its market and reach audiences worldwide.
2. Brand Refresh - DWG KIA's rebrand to Dplus KIA highlights the importance of refreshing brand identities to stay relevant and keep up with changing trends, providing opportunity for companies across industries to update their brand image and appeal to modern consumers.
3. Sports and Technology Partnership - The collaboration between DWG KIA and KIA as the group's primary sponsor presents an opportunity for companies in both the sports and technology industries to form strategic partnerships and leverage each other's expertise for mutual benefit.
Industry Implications
1. Esports - The rebranding of DWG KIA to Dplus KIA presents a growth opportunity for the esports industry, as more organizations aim to build a global presence and attract a wider audience.
2. Automotive - As the primary sponsor of Dplus KIA, the automotive industry can leverage esports to reach a younger, tech-savvy audience and establish brand relevance among a new generation of consumers.
3. Marketing and Advertising - DWG KIA's rebranding highlights the importance of marketing and advertising in brand image and identity, presenting opportunities for companies in this industry to provide branding and creative services to companies looking to refresh their image.