In an effort to keep consumers safely apart during the COVID-19 pandemic, Heineken's sub-brand, Dos Equis, has launched a unique cooler, dubbed the Dos Equis Cooler, that boasts an unusual property. Measuring six feet, the cooler ensures consumers maintain the minimum distance of six feet recommended by global health professionals.
"There's a responsible way to drink responsibly throughout the summer," said Edith Llerena, Senior Brand Manager for Dos Equis at Heineken USA. "Just sit on opposite ends of the cooler to keep a safe distance apart."
For fans looking to get their hands on the summer-safe Dos Equis Cooler, they can keep their eyes peeled on social media for the social distancing activation campaign y Dos Equis.
Branded Six-Foot Cooler Giveaways
Heineken's Six-Foot Dos Equis Cooler Keeps Users Safely Apart
Trend Themes
1. Social-distancing Products - The Dos Equis Cooler presents opportunities to create more products that encourage social distancing.
2. Brand Activations - Promotions such as Dos Equis' social distancing activation campaign can create buzz for brands.
3. Covid-resistant Brand Messaging - Brands that highlight safe practices and precautions amid the pandemic can connect with concerned consumers.
Industry Implications
1. Alcohol Beverage - Alcohol brands can innovate by offering products that maintain social distancing and promote safe gatherings.
2. Event Planning - Companies in the event planning industry can incorporate social distancing products into their services, especially in the current pandemic situation.
3. Advertising - Ad agencies can develop campaigns that leverage social distancing and promote pandemic-friendly messaging.