Nike is returning with a new pair of the Nike Air Trainer 1 sneaker in ‘Don’t I Know You?’ Inspired by a vintage Bo Jackson poster, the new offering features white leather uppers and white mesh tongue units, in addition to baseball and football stitching at the heels that resemble both sports respective balls. The Nike Swoosh is cut in half at the midfoot for this iteration, blending into the clean white base and matching the "NIKE AIR" embroidery on the back. Nike branding can also be found in a blue shade on the velcro straps, tongue tags, and insoles, contrasting the mostly-white colorway.
The sneaker is finished with a set of white midsoles and light blue rubber outsoles, tying together the color scheme of the shoe. The Nike Air Trainer 1 ‘Don’t I Know You?’ launches in the upcoming weeks on the Nike website.
Multi-Shade Blue Trainers
Nike Announces a Bo Jackson-Inspired Shoe Dubbed 'Don't I Know You?'
Trend Themes
1. Vintage-inspired Sneakers - There is a trend towards vintage-inspired sneakers, such as the Nike Air Trainer 1 ‘Don’t I Know You?’
2. Colorway Contrast - The use of contrasting colorways, such as white and blue, is becoming increasingly popular in sneaker design.
3. Hybrid Sports Design - The combination of design elements from different sports, such as the baseball and football stitching on the heels, is becoming a popular trend in sneaker design.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can take advantage of the trend towards vintage-inspired sneakers, and incorporate retro elements into their design to appeal to consumers.
2. Fashion - The fashion industry can utilize the trend towards colorway contrast and offer accessories and clothing that complement the colors of sneakers, creating a complete look for consumers.
3. Sports Equipment - The sports equipment industry can incorporate hybrid designs, such as the baseball and football stitching on the Nike Air Trainer 1 ‘Don’t I Know You?’ into their products to offer unique and versatile equipment.